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Buying swimwear online can be a daunting task. With no fitting room and an overwhelming number of styles and sizes, it’s easy to end up with a bikini or one-piece that just doesn’t work for you. But with the right strategy, you can shop smart and find flattering, high-quality swimwear online without regret.
Whether you’re preparing for a summer holiday, a beach getaway, or simply refreshing your swim drawer, here are 10 expert tips to help you buy swimwear online with confidence—and avoid the disappointment of poor fit or quality.
Know Your Measurements
The first step in shopping for swimwear online is knowing your accurate measurements. Every brand sizes their swimwear differently, so relying on a general size (like small or large) isn’t enough.
Measure your:
- Bust (around the fullest part)
- Waist (narrowest point)
- Hips (widest part)
Keep these measurements on hand to compare against each brand’s size guide. This will give you a much better chance of ordering the correct size the first time.
Read the Size Guide Carefully
Don’t skip the size chart! Many online swimwear stores offer detailed sizing information, and some even include fit tips, like whether a suit runs large or small.
Look out for:
- Brand-specific sizing
- Notes on fit (snug, stretchy, adjustable)
- International size conversions if you’re buying from overseas
Choosing the correct size based on the actual garment dimensions can save you the hassle of returns or exchanges.
Check the Return Policy
Before clicking “buy,” make sure you understand the return and exchange policy. Look for flexible policies that allow you to return unworn swimwear (with hygiene stickers intact) if it doesn’t fit.
Good return policies usually include:
- Free returns or exchanges
- A reasonable return window (14–30 days)
- Refunds or store credit options
A transparent return policy is a must when purchasing swimwear online.
Research the Brand’s Reputation
Stick to reputable swimwear brands or online boutiques that have positive customer feedback. Search for reviews on:
- Quality of materials
- Durability over time
- True-to-size fit
- Customer service responsiveness
Social media, Trustpilot, and Google Reviews can give you real insights into the brand’s reliability.
Read Customer Reviews
Customer reviews often include valuable information about how the swimsuit fits different body types. Look for:
- Photos from real customers
- Comments on coverage, comfort, and support
- Notes on fabric stretch or tightness
These details can help you determine whether the swimsuit will meet your expectations.
Choose the Right Style for Your Body Type
If you already know what suits your body shape, you’re ahead of the game. Not sure? Here are a few quick tips:
- Hourglass: Try high-waisted bottoms and supportive tops
- Pear-shaped: Balance with detailed tops and solid-coloured bottoms
- Athletic: Look for cut-outs, ruching, or prints to add curves
- Apple-shaped: Opt for one-pieces with tummy control or side panels
Knowing your best style will narrow down your options and improve your chances of loving your purchase.
Prioritise Adjustable Features
Swimwear with adjustable straps, tie sides, and removable padding can dramatically improve fit. These features allow for customisation, especially if you’re in between sizes or want a little more support in certain areas.
Look for multi-fit or adjustable designs that offer greater flexibility.
Stick to Trusted Materials
High-quality swimwear is made from durable, stretchable, and fade-resistant fabrics like:
- Nylon and elastane blends
- Polyester (great for chlorine resistance)
- Recycled materials (great for eco-conscious shoppers)
Avoid overly thin or unlined fabric that may become see-through when wet.
Order More Than One Size or Style
If you’re unsure between two sizes or styles—and the return policy allows—consider ordering both and returning the one that doesn’t work. This is particularly helpful when trying new brands or cuts for the first time.
It may cost more upfront, but it can save you from buyer’s remorse.
Check Shipping Times and Location
If you need your swimwear by a certain date (hello, beach holiday!), make sure to check the shipping timeframe and where the product is being shipped from.
Many Australian swimwear brands offer express or local delivery, but if you’re ordering internationally, it may take longer and include additional customs fees.
Final Thoughts
Buying swimwear online doesn’t have to be stressful. With these expert tips, you can shop smarter, avoid sizing surprises, and find flattering pieces that make you feel confident and beach-ready. From measuring yourself correctly to researching the right styles for your body type, a little preparation goes a long way.
So next time you’re scrolling through your favourite online boutique or Aussie swimwear label, remember these tips—and buy your next swimsuit with confidence, not regret.
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This content is brought to you by Rana Adnan
Photo provided by the author.